While spending about $325 million in operating costs
Texas athletics earned $331.9 million in revenue in 2024, the university announced this week. Meanwhile, the Longhorns recorded $325 million in athletics-related operating costs.
That means the Texas Longhorns churned nearly $7 million in profit in 2024.
It’s significant, given the fact that the reigning College Football Playoff national champions, the Ohio State Buckeyes, operated at a $37 million deficit in the same year, according to a recent report in Sports Illustrated.
Last year was the second consecutive in which Texas’ athletics spending crossed the $300 million mark — last year, Texas’ crossing of such territory was the first time any college athletics program had done so.
The Austin American-Statesman reports that the university’s athletics program has accumulated roughly $46 million in surplus over the past three fiscal years. However, in 2021, Texas saw an operating loss of about $7.8 million due to COVID-19 restrictions at the time.
As the Statesman’s reporting notes, it was also expensive leaving the Big 12 for the Southeastern Conference.
Then again, it ain’t cheap living large in the SEC.