The 2024 NBA Finals between the Boston Celtics and Dallas Mavericks was the lowest rated and least-watched Finals of any non-COVID season since 2007. The five-game series averaged a 5.8 rating and 11.31 million viewers, which was down five percent in ratings and three percent in viewership from last season’s series between the Denver Nuggets and Miami Heat.
The 2007 series between the San Antonio Spurs and Cleveland Cavaliers averaged 9.29 million viewers.
Monday’s clinching Game 5 averaged a 6.3 rating and 12.22 million on ABC, down 9% in ratings and 7% in viewership from last year’s Game 5 clincher (7.0, 13.08M).
The full NBA playoffs averaged a 2.4 and 4.53 million, down 11 percent and 12 percent respectively from last year (2.7, 5.12M) and down 7 percent and 5 percent respectively from 2022 (2.6, 4.77M).